J29 Unveils New Core Values

Unleashing Our Core Values: The Heart of J29

At J29, we’re thrilled to officially unveil our refreshed core values—principles that have always guided us, now clearly defined and ready to lead us into our next chapters of J29’s growth. At J29, these values aren’t just words on a page but rather principles that are woven into everything we do, ranging from how we treat our team to how we serve our clients and communities. They shape our culture, fuel our decisions, and remind us why we started this journey in the first place. As J29 continues to grow as an employee-centered healthcare management consulting company that focuses on processing, reviewing, analyzing, and adjudicating medical claims, records, disputes, and audits, our client’s needs have certainly grown and continued to evolve. As J29 continues to grow and evolve, it has been important for J29 to establish and incorporate these newly unveiled core values now, more than ever.

Employee Centric: Putting People First
We believe that when you take care of your people, they take care of everything else. That’s why being Employee Centric is at the top of our list. We’re committed to creating a workplace where our team feels valued, supported, and empowered. From professional growth opportunities to a strong emphasis on work-life balance, we make sure our people have what they need to thrive.

As Sarah Tonelli, J29’s Director of People Operations, shares:
“The impact of J29’s ongoing commitment to living, breathing, and demonstrating our Core Values every day and in every interaction can be seen across all levels and departments of our company. The results of our Employee Centric culture are clearly represented in our retention, turnover, and engagement data—all of which are consistently above industry standard.”

One J29: All In, Together
Titles don’t define us—teamwork does. One J29 is about collective responsibility and shared success. We work as one team, united by a common purpose and driven by mutual respect. Every voice matters, every contribution counts, and together we uphold the values that make J29 a place of integrity, honesty, and trust.

Mission Inspired: Work That Matters
Our mission is more than a statement—it’s our motivation. Being Mission Inspired means we take pride in our work because we know it makes a difference. Whether we’re consulting on health and human service programs or supporting our clients’ goals, we’re driven by the impact we create for patients, beneficiaries, and communities.

Not Bound By Convention: Innovating Forward
We don’t settle for “how it’s always been done.” At J29, we’re Not Bound By Convention. We challenge norms, embrace new ideas, and constantly look for better ways to serve. Innovation isn’t just encouraged—it’s expected. It’s how we leave every program better than we found it.

Living These Four Values Every Day
These core values aren’t just for show—they’re our compass. They guide how we lead, collaborate, and grow. As we move forward, we’re excited to keep building a company that reflects these principles in every decision, every interaction, and every success. Because at J29, values aren’t just what we believe—they’re who we are.

Message From Our CEO and Founder

“We didn’t develop these values in a vacuum. They’ve been shaped over time by the voices of our employees, the trust of our customers, and our commitment to making a meaningful impact in our communities. They keep us true to our mission, ensure we deliver exceptional quality on every program, and remind us that how we work is just as important as the work we do.”
— Tracy Mills, CEO & Founder, J29